Wednesday, March 19, 2008

$500,000 Handbag

A friend and I were talking today. Discussing what would happen if we created a $500,000 handbag and placed it on the Kataphileo website. What would happen? What kind of interest and buzz would it create? Would people think we are crazy or would it be a genius idea and people flock to the site to see the $500,000 handbag and wonder what it was made of? Silly idea but it got me thinking. Victoria Secret does it all the time. How many of you look forward to the Victoria's Secret Fantasy Christmas catalogue every year just to see what kind of outrageous bra and gifts they come up with? Ever heard the statement "the next best thing since sliced bread"? Did you also know the machine to slice bread was invented in 1912 but bakers and consumers alike wouldn't have it. It wasn't actually until 1930 when Wonder Bread started packaging sliced bread with its brightly colored packaging screaming out how convenient and nutritious pre-sliced bread is did the bread begin to fly off shelves. Funny how something so easy and convenient didn't seem appealing to anyone until the way the message was delivered to the consumer was changed. White Castle throws a romantic candlelit dinner for two with reservations required on Valentine's Day. Completely nutty and if my significant other ever took me near White Castle for Valentine's, he would be in the dog house for a week! That's not the point though, is it? The point is, no matter how crazy or outrageous, I have still mentioned White Castle to you. And now, in turn, you may go out and tell your friends all about how White Castle does this ridiculous Valentine's Day thing. You will talk about how funny it is and wonder if anyone actually goes and suddenly, you are passing the word on too!
Funny how extravagant and outrageous things grab our attention even if just long enough to pass the information on to a friend and suddenly a phenomenon is created and an explosion of interest occurs focused on whatever the subject may be. If a person or company does something out of the ordinary good or bad, it is in our nature to spread the word. (crosses her fingers) I just hope Kataphileo always provides people with the good kind of gossip! So what would you do with a $500,000 bag?

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